A day in the life of Passes CEO Lucy Guo who skydives in her free time
For some people, skydiving is a once-in-a-lifetime exhilarating experience. For others, it’s the epitome of doom. But for Lucy Guo, co-founder of Scale AI and CEO of Passes, free-falling from 10,000 feet up is just one of her many thrilling hobbies—despite being scared of heights.
The entrepreneur is such an adventure-seeker that she obtained her skydiving license after a seven-day campout at a drop zone, completing 25 jumps. In total, Guo has jumped out of a plane about 40 times—once landing a mile off-course in a field of cows—and one day hopes to skydive Mount Everest.
It’s one of many activities the 28 year old can list on her wide-ranging resume that spans founding a generative AI startup, completing over 2,400 Barry’s bootcamp workouts, and taking 24-hour trips around the world.
“I will take a 17-hour flight, go to another country, be there for less than 24 hours, and come back,” Guo recently told Fortune.
Her weekend trips mirror a dream itinerary including destinations like Paris, Dubai, Italy, Thailand, Spain, and South Africa. Often, Guo jets off on these extravagant excursions to support her friends performing at music festivals. “It means a lot to them every single time I show up at one of their shows,” she said.
While taking 24-hour trips and skydiving around the world are peak adrenaline inducing experiences for many, Guo still claims her life is “pretty boring.”
That may be because this tech prodigy is working around the clock as CEO of Passes, a Web3 platform she founded last year for digital creators. “I’m always on my laptop, computer, or phone”—even on her weekend getaways, she said. “I’m always answering emails, answering creators when they have questions, et cetera, so I’m never ‘off’ in that sense.”
The goal of Passes is to transform creators into “large businesses.” Right now, Passes allows fans to pay a fee for personalized one-to-one interactions with their favorite creators via chatbots, live streams, and cutting-edge AI features like deep fakes. Although the Web3 platform is still in beta, Guo’s determination to exit beta by the end of the year explains her relentless work ethic and fairly average daily routine.
The Miami-based Guo gave Fortune a sneak peek into her daily routine, which kicks off with a 50-minute, high-intensity interval training (HIIT) workout.
From Barry’s to BBQ
7:30 a.m.: Guo starts her morning by giving her kitten, Sega, food and water.
8:00 a.m.: Every morning, Guo has a car waiting to take her to Barry’s Bootcamp. The chauffeur service is a perk of her apartment building’s luxurious amenities, which she can afford thanks to her approximate $437.3 million net worth.
She considers her apartment an investment property because it’s “Zaha Hadid’s last piece of work,” she said, a true architectural masterpiece. She bought her unit for around $7 million and said she doesn’t think it’s “going to go down in value.”
She also happens to be neighbors with professional soccer sensation, David Beckham, who she’s crossed paths with many times. “He’s in the elevator a lot,” she said.
8:20 a.m.: The interval fitness class consists of 30 minutes of treadmill training and 30 minutes of weights. In May, Guo hit a milestone and celebrated her 2,400th Barry’s workout.
“It’s incredibly fun,” Guo said. “And I can run 20 miles per hour on a Barry’s treadmill.”
9:00 a.m.: After her workout, Guo heads back home for a shower before commuting to work.
“I take my little scooter out to work, and it’s about a three-minute scooter ride from my house to the office,” Guo said.
10:00 a.m.: Once Guo arrives at the office, her day is stacked with meetings. She’ll meet with her design team, website engineers, and Passes creators to make sure everything is running smoothly.
“We work in an office downtown—but because our team is still small, we sublease the other half of the office to a company I actually invested in called MoonPay,” Guo explained.
Guo spends the next 12 hours working at her desk, usually eating lunch and dinner there as well.
10:00 p.m.: On the occasions where Guo is feeling social, she goes out to dinner with friends. The dinner of choice is normally Korean barbeque or Japanese barbeque at a “vibey” spot in downtown Miami. If she opts for a night out, Guo typically returns home by midnight.
“I’ll fall asleep sometime between 1 to 2 a.m., and I repeat.”