Apple is working on generative AI. Morgan Stanley shares how it could monetize it.


Artificial intelligence passes a green apple to a girl

Hiroshi Watanabe/DigitalVision via Getty Images

Apple (NASDAQ:AAPL) has not been terribly vocal about its generative artificial intelligence plans, save for CEO Tim Cook saying the tech giant is “investing quite a bit.”

That’s likely to change in 2024, according to Morgan Stanley.

Analyst Erik Woodring said 2024

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